Top Header Bidding Partners Performance Report by Roxot
With the rapid development of header bidding, publishers are often overwhelmed with a variety of header bidding wrappers, demand partners, and ways to implement the tech on their sites - there are more than 60 bidder adapters available only for prebid.js.

The research is intended to be the reference for publishers so they can adjust their business strategy based on the real industry data, trends, and adoption patterns.
The report covers:
  • How the Site Fill Rate and Impression Rate correlates with the number of bidders on the site
  • Most popular prebid.js bidders
  • Demand partners efficiency based on the Bid Rate and Win Rate
  • Top bidders by Desktop and Mobile Impression
  • Top bidders by Desktop and Mobile Revenue
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the Top Header Bidding Partners Performance Report by Roxot
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