How to save hours a day on collecting data from all of your prebid.js demand partners
When you manage multiple header bidding partners, you have to bounce from one reporting dashboard to another just to make sure your revenue is on track with your goals. Every day you waste hours by collecting bidders' stats: exporting to Excel, formatting files so they match one another, managing different time zones, combining data in one spreadsheet - everything just to get a bird's eye view of your prebid.js performance. How much time would you need to get the data for more advanced metrics than Revenue and Impressions? Instead of monotonous and time-consuming tasks, invest your resources into work that improves your company's bottom line: quick & efficient troubleshooting, optimization of your bidder setup, and improving user experience on your website.
Integrate your header bidding partners in one tool and get the access to unified ad stack data. With automated data collection, processing, and reporting, you will be able to allocate more of your time to decision-making that maximizes your revenue.
Imagine starting your morning in the office with opening a simple graph in Prebid Analytics by Roxot visualizing how your bidders in the header performed yesterday across all of your properties.
The Bidders Performance table below gives you access to the most important metrics across all bidders in your system; they will help you quickly figure out how bidders respond and perform against each other and your ad server.
Before finishing your first cup of coffee, you know who is underperforming, who you need to QA, and what possible issues might have occurred. Now you have enough information to adjust your working schedule, prioritize daily tasks, and concentrate on maximizing revenue, instead of wasting time on building reports in excel.
When it's time to analyze bidders in more details, quickly switch to the Bidder Dashboard and get access to the comprehensive bidder data which is not available in your ad server, partner dashboards, or any other analytics tool.
You can analyze bidder's performance on every level: how it responds to ad requests, how its bids compete with others inside prebid.js, how often it outbids demand in your ad server, and everything in between.
With such granular data, you will quickly identify:
  • if a drop in impressions is caused by issues on your bidder's side;
  • if bidder's bid prices are high enough to compete for your inventory;
  • how often partner's bids are timed out
  • how bidder's performance differs depending on user's country and device
  • and much more
Prebid Analytics allows you to be more efficient when managing your header bidding setup: you don't have to waste time on collecting data from multiple partners but know exactly what needs your immediate attention. The difference is between flying blind and not flying blind.
Getting started
Request a demo and one of our Publisher Relationship Managers will give you access to Prebid Analytics and walk you through the product.
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